Marc Benioff, Ashton Kutcher, Elon Musk, and Snoop Dogg walked into a bar.
And the night only got crazier from there.
Sound Ventures, a tech investment firm founded by actor Kutcher and talent manager Guy Oseary, held one of the most exclusive and lavish parties at the South by Southwest film festival and tech conference on Saturday night. Powerful forces from Hollywood and Silicon Valley came together for the event — dubbed “The Party” — set on a rooftop bar in Austin, Texas.
Business Insider got into the invite-only bash. Here’s what happened:
“The Party” was the event that everyone was clamoring to get into at SXSW this year.
I practically begged my way onto the guest list through Sound Ventures. But a RSVP didn’t guarantee those invited a spot inside the party, held at Austin’s Kimpton Hotel Van Zandt.
Guests had to arrive during certain hours at the hotel to pick up a wristband, as well.