Dreamforce gets bashed by blimp from Salesforce competitor

It’s a bird, it’s a plane, it’s… a rude blimp?

A blimp emblazoned with the words “#failsforce” floated over the high-profile Salesforce customer event Dreamforce on Tuesday, as software-as-a-service rival Freshworks took aim at its competitor to woo away partners and small and mid-sized customers.

The blimp, along with a marching band and “Hit Refresh” pop-up booths on Market Street offering free refreshments and gift cards to yoga classes, were all part of the company’s major marketing…