Emails show Mark Zuckerberg personally approved Facebook’s decision to cut off Vine’s access to data

Mark Zuckerberg

  • Facebook CEO Mark Zuckerberg personally approved a decision to block video app Vine’s access to data, according to a batch of leaked documents.
  • The papers were published by British politician Damian Collins, who implied that Vine was targeted because it was Facebook a competitor.
  • Vine was owned by Twitter and shut down in 2016. One of its cofounders recently announced he will be launching another looping video app in Spring 2019.

Mark Zuckerberg played a personal role in stamping on Facebook’s competitors, according to a trove of documents published by British Parliament.

The papers, published by the Digital, Culture, Media and Sport Committee on Wednesday, contained emails between Facebook execs about limiting Twitter’s now defunct looping video app Vine’s access to data.

The internal Facebook documents were seized in November from Six4Three, a company which is suing Facebook for allegedly killing its business, an app which looked for pictures of people’s Facebook friends in their swimwear.

Read more: The secret Facebook documents have just been published by British Parliament

An email, dated 24 January 2013 (the day Vine launched on iOS), contained statements attributed to Facebook Vice President Justin Osofsky and Zuckerberg. 

Osofsky said:

“Twitter launched Vine today which lets you shoot multiple short video segments to make one single, 6-second video. As part of their NUX, you can find friends via FB. Unless anyone raises objections, we will shut down their friends API access today. We’ve prepared reactive PR, and I will let Jana know our decision.”

Zuckerberg responded: “Yup, go for it.”

Damian Collins, the UK lawmaker who published the documents, implied that Facebook restricted Vine’s access to data because it viewed Vine a competitor. He lists the email as evidence under the section: “Targeting competitor Apps.”

“The files show evidence of Facebook taking aggressive positions against apps, with the consequence that denying them access to data led to the failure of that business,” Collins notes in his summary of the key issues raised by the Facebook documents.

Vine was shut down in 2016, but one of its cofounders, Dom Hoffman, recently revealed he will be launching a new looping video app called Byte.

When Facebook did remove Vine’s access to Facebook friends in 2013, its public explanation as to why was found lacking by some.

In a statement at the time, Osofsky pointed to a part of Facebook’s policy, which allowed the firm to exclude apps that don’t provide users with “an easy way to share back to Facebook.” But as Wired pointed out at the time, Vine did allow users to share their videos on Facebook.

A Facebook spokesman attempted to discredit the documents published by the Digital, Culture, Media and Sport Committee.

He said: “As we’ve said many times, the documents Six4Three gathered for their baseless case are only part of the story and are presented in a way that is very misleading without additional context.

“We stand by the platform changes we made in 2015 to stop a person from sharing their friends’ data with developers. Like any business, we had many of internal conversations about the various ways we could build a sustainable business model for our platform. But the facts are clear: we’ve never sold people’s data.”

Business Insider has contacted Vine cofounder Hoffman for comment.

You can view all 250 pages of the Facebook documents here.

SEE ALSO: How Facebook CEO Mark Zuckerberg could be humbled by a creepy bikini app

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