Facebook lets ads bare a man’s chest. A woman’s back is another matter

When Krista Venero, an author who writes under the pen name K.L. Montgomery, bought ads on Facebook for a romance novel she published last year, she thought her marketing fell well within the bounds of the social network’s policies.

The ad showed an image of a woman photographed from behind with a portion of her upper back exposed. It didn’t seem particularly racy, certainly no more than an ad for Olay body wash, showing a woman’s bare back and legs, that Venero had recently seen.

Facebook rejected her ad, however, and when she disputed the decision, a representative told her that it implied nudity and that the company did not allow ads “with a sexual undertone.