Fitbit just unveiled its $200 answer to the Apple Watch — here’s what it can do (FIT)


With its new smartwatch, Fitbit is keeping women in mind. 

The $200 Fitbit Versa, announced on Tuesday, is Fitbit’s second true smartwatch and the first geared toward a more mainstream audience — and smaller wrists. 

Fitbit Versa looks a lot like an Apple Watch — although it’s a bit smaller — and is less fitness-focused than the watch Fitbit debuted last year, called Fitbit Ionic

The new Fitbit Versa still has plenty of fitness tracking capabilities built in, including on-watch workouts, 24/7 heart rate monitoring, and personalized fitness tips. But the Versa watch can also answer texts, download apps, and store music. And it also has several new features specifically dedicated to women’s health.

Fitbit Versa is available for preorder starting Tuesday, and will go on sale in April. Here’s what it can do:

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Fitbit Versa comes in three colors: black, silver, and rose gold.

The watch looks pretty similar to an Apple Watch.

It features the same rounded-yet-squarish design and full touchscreen face, and it’s about the same dimensions — the Fitbit measures a few millimeters smaller, though.

While the Fitbit Versa only comes in three colors, there are plenty of bands to go with it.

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