• It’s important to know how to write an excellent email subject line.
• Your email subject line will often determine whether or not anyone will actually read your message.
• In order to make the email stand out, keep your subject line short, specific, and personalized.
How can you write the perfect email subject line?
It’s an important question to ask yourself whenever you’re preparing to send out an important email. We send billions of emails every day. You need to make sure your message stands out.
Business Insider spoke with a number of career experts to get their secrets on crafting the perfect email subject line. We also included a few examples of awesome subject lines that recipients are sure to click on.
Here are some tips on how to write an excellent email subject line:
1. Always write a subject line
The experts said that not including a subject line is one of the biggest mistakes you can make.
The subject line often determines whether an email is opened and how the recipient responds.
An email with a blank subject line will likely get deleted, lost, or immediately irritate the recipient, who is forced to open the email to figure out what it’s about.
2. Write the subject line first
For many professionals, the subject line is an afterthought that you add just before you hit send. But Amanda Augustine, a career advice expert for TopResume, told Business Insider that it can be the most important part of the email.
Write the subject line first, so that it sets the tone and you don’t forget.
3. Keep it short
A typical inbox reveals about 60 characters of an email’s subject line, while a mobile phone shows just 25 to 30 characters, said Augustine. Get right to the point in about six to eight words.