Startups shook up the sleepy razor market. What’s next?

What do you hate shopping for? Toothpaste? Sunscreen? The guys who founded Harry’s shaving club want to know.
Armed with $112 million in new financing, the online startup that took on razor giants Gillette and Schick with its direct-to-consumer subscription model is investigating what other sleepy products might be ripe for disruption.
“It might be better products, a better experience getting the products or a brand that appeals to who they want to be as people,” said Jeff Raider, who recently took on the role of CEO of Harry’s Labs, overseeing the development of new brands.
There’s a reason Harry’s investors are betting that reinventing the razor was no flash-in-the-pan idea.