- YouTube star MrBeast launched a campaign in October to raise money to plant 20 million trees in honor of reaching 20 million subscribers on the video-sharing platform.
- The #TeamTrees campaign surpassed its goal in under two months, and raised $20 million (at a dollar a tree) with support from the Arbor Day Foundation and more than 600 influencers.
- Here are some of the biggest names in tech and YouTube who have donated to the cause, including Tesla CEO Elon Musk, YouTube CEO Susan Wojcicki, PewDiePie, and Jeffree Star.
- Visit Business Insider’s homepage for more stories.
The organizing power of YouTube creators is on full display thanks to one YouTuber’s effort to plant 20 million trees by the end of the year.
YouTuber MrBeast launched the #TeamTrees campaign in October after fans bombarded him with memes suggesting he commemorate reaching 20 million YouTube subscribers by planting 20 million trees. At $1 a tree, the cause’s goal was ultimately to raise $20 million by January 1, 2020 to plant trees in partnership with the Arbor Day Foundation’s reforestation program.
However, it took the campaign less time than anticipated to complete its goal. The organizers behind #TeamTrees announced Thursday that the cause had already achieved its goal for the end of the year, raising money to plant 20 million trees in less than two months.
The initial debut of the #TeamTrees campaign gathered the support of more than 600 influencers, who flooded social media and YouTube with videos and posts to raise awareness about the tree-planting effort. It seems that the mass-bombardment has been successful however: #TeamTrees has drawn donations upwards of tens of thousands of dollars from some of the most popular YouTube stars, and more than $1 million from two tech CEOs as well.
Here are all the big names in tech and YouTube that donated to the #TeamTrees campaign:
MrBeast is known on YouTube for his attention-grabbing stunts and thousands of dollars in donations. To kick off the #TeamTrees campaign, MrBeast (aka Jimmy Donaldson) donated $100,000. A day later, he gave an additional $100,002 to maintain the top-spot on the #TeamTrees’ donation leaderboard.
.@IAmAlanWalker planted 100,001 trees and took @MrBeastYT‘s spot on top so @MrBeastYT planted an ADDITIONAL 100,002 trees!!!#goodyoutubedrama #teamtrees pic.twitter.com/RvQWIrqoRB
NASA engineer-turned-YouTuber Mark Rober was part of the team behind the planning of the #TeamTrees movement, and contributed $50,000 to the cause.
Source: Mark Rober on Twitter
Makeup artist Jeffree Star has been quite busy launching his newest makeup collection with fellow YouTuber Shane Dawson, but he donated $50,000 to the cause.
This is fucking incredible! I just gave $50,000 to plant 50 thousand trees 💚 Spread the word and help our planet 🙏🏻 https://t.co/X9118gn40R
Wildlife educator Coyote Peterson, the face of YouTube channel Brave Wilderness, recorded a video announcing the team’s $1,000 donation to #TeamTrees.
We’re supporting #TEAMTREES by planting 1,000 trees! 🌲🌳Head to https://t.co/H5uNNNkG19 to plant 1 tree for $1! @MrBeastYT @YouTube pic.twitter.com/ip3iGm5VDn
YouTuber Alan Becker shared an animation blaming one of his well-known stick figures for making him donate $5,100.
Odd 1s Out, aka James Rallison, participated earlier this year in a real-life Battle Royale game held by MrBeast. He gave back the earnings he won to the #TeamTrees campaign.
Another YouTube animator, Jaiden Animations, donated $20,000 to #TeamTrees.
Gamer-turned-memer PewDiePie got help earlier this year from MrBeast during his attempt to keep his spot as the most-subscribed-to YouTuber, so it makes sense PewDiePie would help with #TeamTrees. In true PewDiePie fashion, his choice of donation amount was comedic — at $69,420 — as was the name he used.
Boomer here who didnt realize you could leave a message. This is from the 9 year olds #TeamTrees pic.twitter.com/y5BDOSAu6b
Many of YouTube’s popular sect of gamers have also contributed to #TeamTrees. LazarBeam, who has nearly 12 million subscribers, gave $10,000.
Wasnt able to get my video out today but doing my part. #teamtrees
Lachlan, a YouTuber known for his ‘Fortnite’ videos, donated $15,000.
Had to do my part for #teamtrees
Highly encourage everyone to help us reach 20 Million trees by donating at https://t.co/UX3IVg8Gok
Remember 1$ = 1 🌲 pic.twitter.com/PHO5QadZk7
Professional gamer Ninja, who recently moved his livestreaming over to Mixer, teamed up with his wife Jessica Blevins to contribute $15,000.
Arin Hanson — better known as Egoraptor — took time away from his web series “Game Grumps” to donate $12,345.
I’m always down for something wholesome and good on my timeline!! Go help plant some trees! https://t.co/Clm5Ay3apN @MrBeastYT pic.twitter.com/Y7lup2k965
Members of the British YouTuber gaming squad Sidemen also pledged money to the cause. Vikkstar123 gave $10,000 and encouraged others to “show how powerful we are” by donating.
Let’s show how powerful we are if we band together!
Another Sidemen member, Miniminter, contributed $10,010. Notably missing from the list of donations is fellow Sidemen member KSI, who’s currently prepping for his upcoming boxing match against Logan Paul.
Some gamers hosted livestreams to encourage fans to watch and raise more money for #TeamTrees. On top of a $20,000 personal contribution, Jacksepticeye streamed to raise an additional $153,000.
Said I would do a personal donation during my livestream 🌲❤️ #TeamTrees pic.twitter.com/kRovMvF5My
Thank you so much for the crazy stream! We ended up raising $153,000 for #TeamTrees Still a long way to go but every little helps! You guys are incredible and thanks for spending your Sunday with me ❤️
Roi Fabito, the name behind poplar YouTube channel Guava Juice, dolled out $10,009, after helping MrBeast to plant a tree earlier.
RT if you breathe oxygen.
I planted a tree the other day and 10,009 more! Join @MrBeastYT, @MarkRober, and thousands of other creators as we save the earth! Donate $1 and a tree will be planted! #TeamTrees pic.twitter.com/BCxnfnr45P
Canadian YouTuber AzzyLand didn’t publicly announce her donation, but a #TeamTrees contribution bearing her name shows the YouTuber contributing $10,000.
The list of those donating 10K or more trees is growing. @MrBeastYT holds the top spot at 100,000 trees donated and @MarkRober in 2nd with 50K. #teamtrees pic.twitter.com/jKLfY19b2Y
Internet celebrity MD Dr. Mike donated $11,111 to “keep the world Happy & Healthy!”
More than 4 million already!!! pic.twitter.com/LgCxqU6uEA
YouTube magician Chris Ramsay also donated $11,111.
Thanks to @MrBeastYT ‘s initiative and the constant support on my channel, I was able to Help plant 11,111 Trees!! 🌲 ❤️ ##TeamTrees You can do your part by donating to https://t.co/SM4rPu03DV pic.twitter.com/86ikXZevy7
Cristine Rotenberg is the bonafide face of viral nail art as the person behind YouTube’s Simply Nailogical channel. She donated $12,000 to the #TeamTrees campaign.
Trees > Gucci 🌲😇
Thanks to all of you who watch my videos for making it possible for me to donate this many trees!
Join or share #teamtrees to help the internet raise $20 million dollars to plant 20 million trees by 2020🌲: https://t.co/mH0x7GoDxI pic.twitter.com/Wpr3C9Mczt
Ethan Klein, one-half of comedy duo h3h3 Productions, announced a $1,000 donation from “your favorite boomer,” a nod to how much older he is than the usual YouTuber.
Your favorite boomer just donated 1000 trees to the blessed #TeamTrees – Thank you @MrBeastYT for making eco-responsibility cool, proud of ya!
I’m also pledging to have Ian plant an additional 1000 trees during his weekends over the next year 🙏
But YouTubers weren’t the only group to get in on the donations. The #TeamTrees campaign reached the radar of tech executives too, and Twitter CEO Jack Dorsey donated twice for a total of $350,000.
Jack (CEO of twitter) just casually donated another 200,000 trees lol
Salesforce CEO Marc Benioff is known for his philanthropy toward environmental efforts, so it’s not surprising he gave $900,000 to #TeamTrees.
Marc Benioff just planted 900,000 trees and brought us over 14 million!!!!!!!!!!!!! WE ARE SO CLOSE! pic.twitter.com/q0Lb4Sk8XJ
Patreon is a popular platform among creators and YouTubers to crowdfund money for projects and work. Its CEO, Jack Conte, shared a video on Twitter to announce his contribution of $10,000.
Just planted 10,000 trees with #TeamTrees 🌳 Nothing better than seeing the creator community rally together around a kickass cause. We challenge all creators to join in & add some more beauty to the world at https://t.co/nx1qY9hEoY @MrBeastYT pic.twitter.com/QxNig0AHjK
Verizon’s division focused on sustainability efforts, called Green Team, donated $100,000 to the environmentally friendly fundraiser.
🌳Tree-rific!🌳We are excited to support #TeamTrees with a contribution of 100,000 trees toward the 20 million tree goal. Our contribution represents 3 trees for every #Verizon Green Team member in 50 countries around the world. #WorkGreenLiveGreen @arborday @MrBeastYT @MarkRober pic.twitter.com/0Ivf5WgVnL
Tesla CEO Elon Musk took the top spot on the donation leaderboard after saying the cause seemed “legit,” and donated $1 million. He went further by temporarily changing his Twitter display name to “Treelon” and his profile picture to a forest.
Ok, sounds legit, will donate 1M trees
But Musk’s lead didn’t last long. Shortly after, Shopify CEO Tobi Lutke donated just one more tree than Musk to take the top spot “on behalf of 1,000,000 Shopify merchants and my own defunct snowboarding store.”
Good idea. OK Boomers, on behalf of 1,000,000 Shopify merchants and my own defunct snowboarding store, I’ll donate 1,000,001 trees. @MrBeastYT @elonmusk
Shopify’s chief technology officer, Jean-Michel Lemieux, followed in his boss’ footsteps with a donation of his own, although he capped his contribution at $100,000.
OK friends, remember “we are groot” 🌲. @tobi started a great initiative today. I’ll donate one tree per RTs + Likes that this tweet gets. Deal?
Small print: max of 100k trees because I haven’t told my wife about this yet! @Cybersole @whoasneaky @SyedSole @SudoShoe @Ciphore https://t.co/cBoOzWjqX2
You did it team. Carbon offset for all those bots.
Thanks for the nudge and support. Go donate!
YouTube CEO Susan Wojcicki has taken notice of the major fundraiser happening on her platform, and showed up to help the #TeamTrees team, both in person and with a $200,000 donation.
Incredible to see the momentum of #TeamTrees and the power of the @YouTube creator community raising money for @arborday. I’m donating 200k trees to help #TeamTrees reach 20M trees 🌲Thanks to @MarkRober for your leadership! https://t.co/ecIYetjHQ1 pic.twitter.com/SNDpdTbxgv
Since then, YouTube has also pledged on Twitter to match up to $1 million of donations that are given through YouTube’s fundraising feature. YouTube has yet to say that the $1 million milestone has been reached, and has told Twitter users to “keep giving” and look out for YouTube’s contribution.
Can confirm it’s legit. And we’ll match the next million to keep #TeamTrees growing🌲
it’s a matching donation based on giving through YouTube. So keep giving and you’ll see us on the leaderboard soon https://t.co/J9em9INyo8
The team behind video game “Plants vs. Zombies” announced in December that it would donate enough money to plant $500,000 trees.
Because more trees = less zombies 🌱🧟♀️
In the spirit of Feastivus, we’re planting 500,000 trees with @teamtreesofficl #🎄🎄🧟♀️🎄🎄
The #TeamTrees campaign has even made its way into the sports world. Detroit Lions player Tyrell Crosby will sport a pair of #TeamTrees-themed cleats in his upcoming NFL game as part of the league-wide initiative of players wearing personalized cleats to later be auctioned up for charity.
Can’t wait to represent @arborday with my #TeamTrees cleats this week vs. the Vikings! The cleats will be auctioned off with proceeds going towards planting more trees! #MyCleatsMyCause @MarkRober pic.twitter.com/S56tbRzikX