Amazon just opened a new store that sells only its best products. Here’s what it’s like to shop there. (AMZN)

amazon 4 star 0410

  • Amazon just opened a new store in SoHo called Amazon 4-star. 
  • The store features a curated selection of trending products, items on Amazon shoppers’ wish lists, and top-rated products in various categories. 
  • Amazon 4-star’s products are less expensive for Prime members. There are several features that make the store similar to Amazon’s website, like customer reviews and product bundles.
  • Here’s what it’s like to shop there.

Amazon just opened a new store concept called Amazon 4-star. 

The store, located in Manhattan’s SoHo neighborhood, will feature products that Amazon customers have rated four stars and above, as well as products that the website’s data shows are trending and are on wish lists. 

The store is divided into similar sections as on Amazon’s website, carrying a wide range of products from devices and electronics to toys, games, books, home decor, and gifts. It also has displays of locally trending products, product bundles, and the highest-rated products. 

This isn’t Amazon’s first physical store — it has been expanding its Amazon Books and Amazon Go stores. 4-star, however, is the first of its kind. 

Prices at the store are displayed on digital price tags, with lower prices listed for Prime members. Some products were only $3-4 cheaper for Prime members, while others were half the price for Prime members. Reviews from Amazon customers were also displayed by products. 

Here’s what it’s like to shop there:

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Amazon 4-star opened on Spring Street In SoHo on Thursday morning.

Inside, the store was slightly overwhelming. There were a ton of people and products everywhere.

The shelves are categorized in the same way as Amazon’s website, with sections like “Gifts for Pets,” “Candles & Home Decor,” “Today’s Deals,” and “Devices & Electronics.”

See the rest of the story at Business Insider