MoviePass, rattled by rough year, tries to rebound

LOS ANGELES — The last year has been a roller coaster with 20 loops for MoviePass and its customers.
The fast-growing subscription service for movie tickets spent months insisting that it was not running out of money despite evidence to the contrary. That emergency loan to keep operating? All part of the plan. That auditor’s report about escalating losses? Ignore it. Abrupt changes in service — some movies are restricted, now they’re not — arrived without warning or explanation.
Now MoviePass is asking for forgiveness and hoping to move forward by unveiling a three-tiered pricing structure that takes effect Jan. 1.