Serial entrepreneur Jeff Lawson finally hit it big with Twilio

Pair after pair of shoes hangs on the wall at Twilio’s San Francisco headquarters.

These are CEO Jeff Lawson’s customers’ shoes, and they are hanging on the walls to remind employees they need to always be thinking of the customer as though they are walking in their shoes.

Lawson’s approach extends beyond the physical metaphor to Twilio’s customers and goes to the heart of his management style.

“I wanted to build a company that would be like one I would want to work for,” said…