To boost membership, this high-tech clinic is giving away genetic kits

Medical startup Forward is giving away free genetic testing kits to beef up its membership.

This month, the San Francisco company kicked off a program to hand out 23andMe genetic kits for people who tour the practice and sign up for a membership, which goes for $149 per month. The genetic kit includes wellness, traits and ancestry information that would get deciphered by a Forward physician once a membership is sold.

“Since we’ve opened, we’ve always done genetic testing on people. We’re trying…