Wells Fargo hasn’t gotten ahead of its problems

Wells Fargo recently began a series of advertisements meant to rebuild trust with customers. But the ads, to pull an image from the San Francisco bank’s long-ago campaigns, are putting the wagon before the horse.

Evidence of that is piling up. On Thursday, the Wall Street Journal reported that Wells Fargo recently discovered that employees were improperly altering the documents of business borrowers, adding information to the accounts without consent or notifying the clients.