iPhone X AR Concept

This fall, Apple is expected to launch its next-generation iPhone. And because 2017 marks 10 years since Steve Jobs first introduced the revolutionary Apple product, expectations are high. 

Predictions for what new features Apple might introduce with the iPhone 8 (or iPhone Edition, or iPhone X) are wide-ranging. However, the consensus seems to be that augmented reality is the new frontier for smartphones, and Apple reportedly has “hundreds” of people currently working on ways to bring AR into the mainstream. 

With the expected September launch of the new iPhone still half a year away, enterprising designers have taken it upon themselves to create concepts of what the next iPhone might look like. 

One of our favorite concepts comes from Budapest-based product designer Gábor Balogh. Check it out:

SEE ALSO: These are the 12 most believable iPhone 8 rumors we’ve heard

DON’T MISS: Forget saving for the iPhone 8 — this $1,900 iPhone 7 Plus is the one you want

Balogh’s iPhone 8 concept features a beautiful edge-to-edge screen that many analysts predict will make its debut in 2017.

Despite having the same footprint as an iPhone 7, Balogh’s edge-to-edge screen makes the device seem much larger. His concept also features a dynamic background that changes based on whatever the phone’s camera is pointed at. 

More impressive, however, is his interpretation of how Siri would use augmented reality to answer context and location-based questions.

In Balogh’s iPhone 8 concept, the dynamic background comes in handy when you ask Siri a question, as the virtual assistant will be able to recognize landmarks and locations around you to tell you what you need to know. 

Here’s where AR could be truly helpful: Balogh foresees an iPhone that will take the guesswork out of following tricky directions on Apple or Google Maps.

Here, the augmented reality would use your camera to present you with an easy-to-follow blue line that will take you all the way to your destination. 

See the rest of the story at Business Insider